For those of you who may not know, Pinterest is basically thousands of bulletin boards people set up and then "pin" pictures to. The pictures can be something they created and uploaded. It can be something the saw on the internet and "pined" to their bulletin board or it can be something someone else has "pinned" to their board that you "repin" to your board. It is very visual without much text so may take some getting used to in order to figure out how to use it to promote your business or product.
The ultimate goal of your campaign is to generate leads and sales for your services and products. In fact, it would be nice to start generating sales as soon as you set up your brand page, but on Pinterest you want to take your time doing this.
You need to build an audience first. And after you gain followers, you can start promoting your products.
On Facebook and Twitter or other social networks where you share posts every day, you might be able to promote your products more than once daily. But on Pinterest, the best way to promote items is to create a dedicated board where you pin the products you want to sell.
Remember, you want to pin your products only once because if you do it over and over again, you’ll appear to be overpromoting yourself.
When you first pin one of your products, you want to get as many initial likes, repins and comments as possible. This will add social proof to your products, encourage users to check out the product and increase the likelihood of more direct shares in the future.
So focus on building an audience first by sharing content regularly and then pin your products to your page.
To read the entire article, visit Social Media Examiner.
I am interested in learning more about Pinterest and will be looking into how to use it for business. If you have any ideas or suggestions, I would love to hear them.
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